Serbian by birth, free by choice, Aleksandar is dealing with brand and communication strategies for some time now. As a strategic planner at McCann Belgrade, he’s been working with big clients from all over the World, and across different industries – Mastercard and Coca-Cola as main global brands.

However, his activist and political background and education from Faculty of Political Sciences, determined him to has personal obligation to do greater good in business environment. “I disown my child’, campaign for ‘DA SE ZNA’, is his latest project that has been awarded with Golden Drum best of Genius Loci, and multiple local and regional festivals.

Did you know that 77% of people globally believe that global brands have a greater ability to create positive change than their governments do?